Follow this handy checklist to write more powerful content and increase brand engagement
Does your post include an attention-capturing image or video?
The internet is full of distractions with content overload so naturally people gravitate to content that is easy to consume.
Images and videos are easier to absorb than text only posts, so include a relevant visual image or video in your post.
Does your post have ONE main goal?
Many posts on social media are trying to achive too many things. Keep it simple by alternating one objective for each post.
For example, are you trying to increase website visitors by linking to your site or would you like to expand your followers by providing more information about your services to reach a wider audience on Facebook?
Does your post inspire, teach, entertain or motivate?
Make sure your posts are not always about selling your services & products. Use a varied approach to provide informative information and don’t be afraid to experiment with posts that are more humorous whilst remaining professional.
Some example of different posts could be product of the week, behind the scenes and industry quotes.
Have you written the post in your everyday language?
It’s really important that your text is very easy to understand, relates to the image / video and is relevant to your audience.
When your post is seen, the following should immediately be clear..
- What you’re offering
- How it benefits them
- What to do next
If your post includes a question, is the answer quick and simple?
Questions are a great way to prompt a response but the answer should be answered in a simple manner.
Does your post ‘interrupt’ other people’s timelines?
Social media timelines are busy places. Do your research and check out what your main competitors are posting.
Now put yourself in the place of the audience and ask yourself if your post will stick out and if you would click on the call to action yourself.
Experiment with timing
The timing of your posts can increase the visibility depending on your audience. Schedule your posts for the following times.
For B2B, the recommended time is between 9 a.m. and 2 p.m. EST on Tuesday, Wednesday, or Thursday. For B2C the best time to post on Facebook is 12 p.m. EST on Monday, Tuesday, or Wednesday.
One of the most important things to remember is making sure you post relevant information to your audience.