5 essential lessons I’ve learned about websites
In this article, I will share five important lessons I’ve learned about websites that can help you get the most out of it. When you’ve got a brand new website, or not had anytime to spend on your existing site…
How to choose a good web designer
When selecting a web designer, there are a number of factors to consider to ensure you choose someone who can create a website that meets your needs and aligns with your vision. Here are some key things to look for…
6 rules for powerful email marketing
Email marketing is a cost-effective way to reach a wide audience quickly but with an inbox full of marketing emails, how can you make yours work harder?
How to choose your domain name
A domain name is the string of characters which are used to identify websites on the internet. The name is typed in to the address bar of the browser for example tjdesignuk.com or google.co.uk.
5 essential rules when designing a logo
A logo design is normally the first impression your business makes and so it’s really important to get this right. Designing a logo yourself without using a professional designer is not recommended. It can actually devalue your brand and give…
How to create effective Facebook posts
Follow this handy checklist to write more powerful content and increase Facebook brand engagement.
Factors which determine your search engine position
Factors which determine your Search Engine Position in order of importance. Increase keyword use in document title, global link popularity of web site, inbound links and more.
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What’s preventing your top ranking?
Some ranking factors cannot be measured because the search engines do not reveal the necessary data, or it would be extremely time-consuming to measure. Make sure you pay attention to the following factors because they could prevent your website achieving…
Create successful email campaigns
A guide to creating successful email marketing campaigns. Use only plain HTML, try to avoid Javascript, flash and DHTML. If you require CSS, place the style outside of the tags. Create full “absolute” links to any images you wish to…
Tips on working for yourself
I left my corporate job at the end of July 2020 and although time will truly tell, it feels like the best decision I could have made. I’m not going to lie, it’s really hard work but i’m enjoying the…
Grow your online reviews
Online reviews are extremely valuable, they provide trust and credibility with your customers and they can improve your search engine position. The tutorial below provides instructions on how to request customer reviews on Google My Business and Facebook and add…
Ultimate guide to setting up & optimising a Google My Business page
Quite simply, a Google My Business page helps customers to find you. It can increase your position in the search engines in particularly local search results. Here’s out to setp up your Google My Business and get the most out…
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So your website is now live, Congratulations! What next?
You have just paid a web designer for a sparkly new website so now you can take a break and expect the enquiries to come flooding in. Unfortunately unless you are a targeting an incredibly niche market, this is rarely…
Read More So your website is now live, Congratulations! What next?
Choosing a website design company
There are thousands of website designers & agencies around the globe, and often it can be an arduous task choosing one that offers value as well as competency. It’s important that you try to gain a basic understanding of the…
Beware of spam SEO emails
A client of mine recently received the following email entitled ‘professional analysis of kandtfootwear.co.uk’ and asked me to comment. I have seen an increase in these types of long SEO spam emails which contains inaccurate and false information misleading clients…
How do I get started with Google Analytics?
What is Google Analytics? Google Analytics (GA) is a small piece of JavaScript code which is added to your website in the background which can track every interaction the user makes.
Should I advertise on my website?
I get a lot of enquiries from my clients who receive a high volume of traffic, who would like to use their website for advertising space. I have always been slightly cautious of this approach as I feel if you…
Will the upcoming General Data Protection Regulation (GDPR) legislation impact me?
Unless you have been hiding under a rock for the last few months, you may have heard of the new GDPR legislation coming in to force from the 25th May. The new regulation aims to protect your data privacy for…
Read More Will the upcoming General Data Protection Regulation (GDPR) legislation impact me?
How to set up email on your iPhone or iPad devices
I’ve had a few requests for guidance with setting up an email address on an iPad or iPhone so here are the instructions for iOS devices. Please note: the details below include server adddresses specific to TJ Design email hosting…
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Watch out for these type of domain expiry emails
Have you received an email or letter regarding an expiring domain name? Read on to find out how you can find if this is from a genuine source. The communication i’m referring to mentions a domain name currently owned by…
How to read AWStats to improve your website position
AWStats is a powerful reporting tool used to track visitors to your website. Any hosting package from myself includes this feature already built in. This article attempts to explain the main terms used in AWStats so you can make sense…
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The pros and cons of working for yourself
On numerous occasions, I have had to say no to a major social event due to a website launch and I have lost count of the amount of times my best friend has visited only to find me grunting at…
Five steps to creating successful web sites
1) Planning and preparation a) Ascertain the main purpose of the web site and your key demographic. b) Analyse your main competitors, do they employ similar tactics? Are they making any critical mistakes? How can you improve on their web…
Does my website need to be responsive?
With the long awaited changes from Google coming in to effect from May onwards earlier this year, I thought a post on mobile friendly websites was definitely overdue. The new change meant that non-responsive websites (websites which are not optimised…
Logo design and branding – points to remember
A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude…
Unique web design: your first and last online impression
Web design is the most vital part on an online marketing plan. It has become increasingly necessary to provide your own website if you own a business. Today you’ve probably observed that every business card is printed with the log-in…
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Five web design pitfalls to avoid
The goal of any design is to effectively communicate a message. Typically this means promoting a brand or selling a product. 1. Less is more. Every element added to a design increases cognitive dissonance, meaning that it makes the site’s…
