Online reviews are extremely valuable, they provide trust and credibility with your customers and they can improve your search engine position. Studies show that having more Google reviews directly correlates with an increased local search performance.
The tutorial below provides instructions on how to request customer reviews on Google My Business and Facebook and add the links to your email signature.
Google My Business
If you have a Google My Business page, log into your Google account and search for your business on Google. On the right hand side, click on the button ‘Get more reviews’ and copy the link.
If you have a Facebook page, click on reviews on the left hand side (if you are unable to see this, go to Edit page info > Templates and tabs and enable reviews). Copy the link shown in the address bar.
Now you are ready to request your reviews
Use the above links to contact your customers and send a polite request to leave some feedback. Send it to as many customers as possible.
Monitor your reviews and respond to everyone. If you receive a negative review, don’t panic, this is your opportunity to leave a professional response.