- Use only plain HTML, try to avoid Javascript, flash and DHTML.
- If you require CSS, place the style outside of the <head> tags.
- Create full “absolute” links to any images you wish to include.
- Avoid using words and phrases such as, “Click here”, “Free”, “No obligation” and “Trial”, as these will increase the spam rating with most leading anti-spam filters.
- The email should contain at least 50% text where possible, avoid creating emails filled predominantly with images.
- Try to avoid placing text or image links, directing to .biz or .info locations, as these may have a negative effect with anti-spam filters.
- Try to create compelling and informative subject lines, keeping to seven words or less where possible.
- Sending your email at the beginning of the week, or the beginning of the day, means you will be catching your customer base at a point where they are less overwhelmed, and more likely to take note.
Let’s build something that works
If you need a website designer in Northamptonshire and want something that actually helps your business instead of just existing online, just get in touch. We’ll keep it simple, figure out what you need, and build something that works for you.
