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TJ Design

Logo design and branding – points to remember

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A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should be able to create a powerful impact on the viewers and successfully exude the nature and attitude of a business. Ideally, a company logo design should be able to communicate your company ethos, principles, mission and the nature of product/service offered, to the viewers.

A professional logo design would establish a professional image of your company and strengthen your brand. Actually, in most cases the consumer gets the first impression about the company through your logo. Your business logo should build a brand that is strong enough to give your consumer a visual imagery of your company. People should be able to identify your company on sight of your logo.

Trend shows, most of the good logos are simple and often text based. Think of the IBM, SONY or Microsoft logo, even if you view a part of it you will be able to recognize the company. It is extremely essential for a logo to be easy for people to remember.

This principle of simplicity applies in most cases, however, we often see exceptions in Government Organizations, Hotels and Luxury resorts etc because they want to put up a classical exclusive image. This again brings us to a very important point that should be considered for a good logo design – the nature of business.

While simplicity can be the basic principle for any logo design, the designs might vary widely depending on the nature of business. For example, a financial institution might like to use a bold face font to express solidarity and stableness where as a courier service or transport company might prefer italicized fonts to express the speed and movement involved in their business.

In addition, while specifying the design requirements for your logo you should consider the fact that you will probably have to use your logo on your fax cover and other places where it will be in black and white. You should ensure that your logo looks equally good and attractive in black and white.

I would also suggest avoiding a very trendy look for your logo if you are planning for a long-term business because what we concern “modern” today might be backdated tomorrow. It is very important that your logo designer knows how to maintain this balance.

While any professional logo designer should be able to create a custom logo design once you have provided them with your specifications, you should be careful to select an experienced designing company and not land up with some single designer start up venture.

Last but not the least important factor is price. You are paying for your logo – something that is going to be used to establish your brand and represent your business for years, so you should be ready to pay a decent amount while it is also not necessary to pay some large amount for a logo. With the online logo design firms coming into business, now you have a wide choice of price for your logos and it should not be difficult to find a logo designer that fits your budget. Some logo design sites would even allow you to quote your own price for your logo.

Got a project in mind?

01536 391 745 hello@tjdesign.uk

Unique web design: your first and last online impression

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Web design is the most vital part on an online marketing plan. It has become increasingly necessary to provide your own website if you own a business. Today you’ve probably observed that every business card is printed with the log-in to a company’s business website. So if your business is primarily run from home, all you have to do is promote your business on the Internet to attract a lot of customers. The majority of people rely on search engines to find providers of the services they need, so if you have a website, they may be able to locate your business online. This is the best way to advertise your product and services.

Whether your business involves selling homemade baked goods, pest management services or cleaning services, you must have a web presence. Therefore, you understand why it is important to have a website. Now you need to know how to create one.

In addition to this, you need to do more than simply put up a page that merely describes the services that you will be providing. It is essential to attract your audience’s interest and persuade them to log onto your website. Beyond this, you need to ensure that the user doesn’t just fly right past your website. It is essential that they are persuaded into clicking on the ‘accept’ button too.

First of all, your web site should have an FAQ page and simple and exact answers for each question. This needs to be integrated and clearly visible to your audience. If they can get answers to all their questions from your website without having to contact you, they are likely to trust you to provide service to them.

Once this has been completed, you must make sure that all your Internet pages and links are accessible and operate correctly. If users encounter links on your site that result in server errors or other types of errors, they may give up on your site and do their shopping elsewhere. This can cause you to lose potential customers, and if your existing customers come across these kinds of errors, they may take their business elsewhere too.

This is why it’s important to heed the old saying, “first impressions are lasting.” After you have gotten your website set up, you can add some unique content that is interesting to your visitors. For companies with goods or services that may be displayed on the web, be sure to post pertinent footage too. This could assist them in choosing appropriately.

Remember that making your website user-friendly and easy to navigate with headers and footers can help you obtain customers and may make it possible for your business to expand before you know it.

Finally, your users will be able to see that your services are used by other people and that you are doing a good job. That is why you should ask a customer to provide a testimonial if they enjoyed your work. You should position testimonials so they get the audience’s attention, which will encourage them to make a purchase.

Got a project in mind?

01536 391 745 hello@tjdesign.uk

Five web design pitfalls to avoid

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The goal of any design is to effectively communicate a message. Typically this means promoting a brand or selling a product.

1. Less is more.

Every element added to a design increases cognitive dissonance, meaning that it makes the site’s message more difficult for the customer to find. It will take some constraint, but I promise that less is more when communicating a brand message.

2. Color Palette

Consistency of message is important and that includes colors. If you have a set of official colors, those should be the colors used in your website. Ideally those same colors will be used on every page. A constantly changing color selection implies haphazard organization, while a consistent color scheme looks professional.

3. Typography

With the huge selection of fonts freely available online, it’s tempting to use a different font for every element of your design. Like your color palette, it’s important to choose two or three fonts at most and stick with them throughout your marketing materials.

4. Photos

Photos are fantastic to connect with your customers, but they’re also the most obvious indicator of your professionalism. A stock photo from the Web or your Uncle’s point and shoot camera will immediately cheapen your brand’s integrity. With photos, more than anything else, it’s important to use exclusively professional photos to flatter your brand and products.

5. Social Media Circus

While social media is important, its significance is often overstated. What is important is to be accessible to your customers. Before signing up for that shiny new web2.0 service, ask yourself how it will help your business. Does it make me more accessible to my customers? Do I have to manage it daily? If you can’t check a service daily, people who use it to contact you will be frustrated. Choose your social media wisely or hire a social media manager.

Got a project in mind?

01536 391 745 hello@tjdesign.uk